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BA (Hons) Creative Advertising with Foundation Year

TARIFF: 32 - 56
  • Study Mode: Full time
  • Location: High Wycombe
  • Duration: Four Years
  • Start Date: September 2022

You can also study this course:

You bring a curious mind. That way you have with words. A unique art directional style. We’ll bring you 30-years’ experience as an advertising course and a teaching army of advertising gurus both past and present. Together we’ll turn raw talent into a clever thinking idea machine, a future advertising star.
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Open Days

We understand that when it comes to deciding where you’d like to study, there are a lot of things to consider. Come along to our Open Day and discover why BNU could be the place for you. You can find out more about your course, meet the course team, and get all your questions answered.

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Application Guide

For everything you need to know about applying, check out our Application Guide. You can find useful information for each stage of your application journey – from before you even apply to what to do if you receive an offer, and everything in between.    

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Students' Union

At BNU, we believe in putting our students first. That’s why we’re the only university in the UK to offer free access to such a diverse and exciting range of activities through our SU – all to enrich your university experience. 

Why study this subject?

On this creative advertising course, we have a reputation for nurturing creative individuals able to think on their feet and adapt to an industry in a constant state of change.

We’ll encourage you to experiment and push your ideas and gain in confidence when taking risks. You'll have every opportunity to improve your skills and not worry about getting things wrong. Making mistakes is an important part of the creative process.

You’ll only be taught by agency professionals both as dedicated tutors and visiting guests. They will help develop you as individuals, helping you think in different ways and voice your opinions for effect. You will gain a better understanding of people and gain insights into how they think, behave and act.

You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. Above all you will develop as a creative thinker and problem solver.

How bad do you want it - Creative Advertising

Why study at Buckinghamshire New University?

Why does this little part of England produce so many heavyweight creative superstars?

Is it the great facilities, a course that perfectly mixes practical skills, creative challenges and marketing insights, taught by tutors with decades of advertising experience?

Is it the army of alumni students, the BNU Mafia as they are affectionately known as, who constantly return to give tutorials, workshops, mentoring, advice, placements, internships and jobs?

Is it its location, only 40 minutes from the hustle and bustle of one of the worlds’ most exciting adland communities, London?

Who knows, but for the last 25 years its students have constantly created great campaigns that have won awards, who’ve then gone on to create the next generation of advertising history, both at home and aboard.

The course sets about developing you as individuals, helping you to think in different ways and voice your opinions for effect. Above all you will develop as a creative thinker and problem solver. To aid your development you will learn practical skills and experience both digital and traditional processes and technologies. These range from Adobe Creative Suite to letterpress and silkscreen printing. Photography and film making are integral to most things we do.

You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. You will gain a better understanding of people and gain insights into how they think, behave and act.

Students are also encouraged to get involved with industry awards, including D&AD New Blood Awards and Young Creative Network Awards. All this adds to the employability of our students. 2022 saw our students bring home two D&AD New Blood Pencils.

You’ll also benefit from our mentor scheme, MyMentor, where, every final year student now gets a working mentor, usually a BNU alumni, who are currently employed in a top agency. They are tailored to each students chosen creative discipline, copywriter, art director, creative team, planning, or digital. They will work with you to help shape your book, teach you interview techniques to use, and how to negotiate agency networking.

It’s quite simply the best advertising course on offer. Going to BNU felt like you were part of one big family. Still to this day someone will introduce themselves as being ‘from BNU’. It gives you a great sense of family and community. And as a student I loved the close proximity to London, it meant getting in to meet people in the industry was easy.
Simon Lloyd
Simon Lloyd

What facilities can I use?

The Creative Advertising course is a completely diverse area. Because of this our Creative Advertising students have access to a range of our facilities, including Photography studios, Film and TV equipment, Screen Printing facilities, Letterpress machines and Mac suites.

Think outside the box - Creative Advertising

What will I study?

The Creative Advertising degree is widely recognised by the sector with a reputation built up over twenty five years collaborating with agencies, it is a successful collaboration between education and industry, and staff are always creating new opportunities for students to engage with the best creatives and strategists.

These include live briefs, agency visits, crits and work experience in the second and third years. Being in agencies on a regular basis, getting your work noticed and your voice heard is by far the best way to land your ideal job in advertising.

Some of the best ideas come from people who push the boundaries. Our critique sessions prepare you for the challenges of the agency world - how to pitch and how to deal with knock backs. For this reason, from year one, you will be in agencies presenting your ideas to creatives and strategists.

Collaboration is key and throughout your three years you will get the opportunity to work with students from across the university.

If you need a film maker, the Film & TV course has a rich supply. If you need help making your ideas look great, our Graphic Design students will help bring your concepts to life.

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How will I be taught and assessed?

This course is offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree.

The Creative Advertising course is a successful collaboration between education and industry, and staff are always using their connections to ensure students get to engage with the best creatives and strategists.

You’ll be involved in a range of:

  • live briefs
  • agency visits
  • crits
  • industry focused modules.

After graduating, many of our former students stay involved, sometimes running workshops to help give you an insight into the industry. Some of our graduates are now Creative Directors at Saatchi & SaatchiBBHVCCPMotherTBWA and Droga5. This is a hugely supportive network of past students always willing to help Bucks students.

“I have loved my time at BNU. With so many industry connections, we were given such a great opportunity to meet people and build contacts within the industry. Each year teaches you something different about being a creative and that has been of great value. The two-week placements we are given in the 2nd and 3rd year have been a great way for us to get some experience and learn more about the industry. As a whole, the course has led us into the industry and provided some amazing opportunities that have given the best path possible. The rest is up to us!”
Katie Bird
Katie Bird

Placements Plus

BNU is a Placements Plus university. So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.

We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value. In recognition of the value we place on these skills we have incorporated this experience into your study time.

Placements Plus is all about helping you get some valuable experience under your belt while you’re a student, to increase your choices later, and help you get the graduate-level job you want.

Creative Advertising students
Creative Advertising students
Useful Documents

BA (Hons) Creative Advertising Programme Specification

BA (Hons) Creative Advertising Interview Guide

What are the course entry requirements?

A typical offer will require a UCAS tariff score of: 32 - 56

Applicants who do not meet the minimum requirements for the 3-year undergraduate programme, or those who do not feel fully prepared for a Level 4 course, will be considered for the 4-year programme including a Foundation Year. If you wish to enquire further, please send your query along with any academic evidence or references to

Find out more about our General Entry Requirements.


This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.

Year 1 Modules

Preparing for Success Knowledge and Creativity

Preparing for Success Self-development and Responsibility

Inquiry and Research Skills

Photography, Design and Visual Communication

Year 2 Modules


Conceptual Communication

Creative Skills

Critical and Historical Studies - Historical and Critical Thinking

Year 3 Modules

Advertising Communication Skills

Industry Portfolio

Digital Advertising and Creative Content

Critical and Historical Studies - Design Research and Theory

Year 4 Modules


Final Major Project Creative Combined Independent (optional)

Final Major Project Creative Independent (optional)

Final Major Project Creative Team (optional)

Critical and Historical Studies - Dissertation

What are the tuition fees


Home, Academic Year 2022 - 2023

£9,250 per year


Overseas/International, Academic Year 2022 - 2023

£14,250 per year

The University is unable to accept any new applications from students who require sponsorship for a student visa to start in September 2022. This is due to the overwhelming popularity of our courses and visa processing timeframes.  Applications are still being taken from students who are already in the UK and hold the right to study.

From September 2022, those students living in the UK or Republic of Ireland, and EU nationals with settled status in the UK, will be considered Home students.

Most courses will involve some additional costs that are not covered by your fees.

You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

Questions about fees?

Contact our Enquiries Team:

0330 123 2023

What are my career prospects? 

Only talent, personality and timing will land you a job or a choice placement. However, being a BNU student you will have extensive engagement with industry which will certainly help to get your foot in the door.

Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. We also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.

Our BA (Hons) Creative Advertising course will help prepare you for a range of career possibilities, such as:

  • Creative
  • Copywriter
  • Art Director
  • Designer
  • Planner
  • Strategist
  • Graphic Designer
  • Producer
  • Marketing Officer
  • Social Media Executive.

You may also wish to stay on at Buckinghamshire New University and study a full-time or part-time postgraduate course.

I could not have asked for any more from my degree course. It has set me up for exactly what I wanted to do in my career.
Marc Reed
Marc Reed Creative advertising alumni

Course leader

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Andy Imrie
  • Senior Lecturer
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Dr Elisavet Kalpaxi
  • Senior Lecturer
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Nick Wiltshire
  • Technician Demonstrator
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