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BA (Hons) Marketing and Media Communications with Foundation Year

TARIFF: 32 - 56
  • Study Mode: Full time
  • Location: High Wycombe
  • Duration: Four Years
  • Start Date: September 2022

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Take your first steps into the vibrant, buzzing and fast-paced world of marketing, communications and media. Our BA (Hons) Marketing and Media Communications degree allows you to hit the ground running with a mix of practical theory and hands-on experience, meaning you to learn the latest communications strategies whilst working with real-life organisations to implement them.
We are proud to be industry accredited by professional body, the Chartered Institute of Marketing (CIM). Graduating with an accredited degree provides you with a competitive advantage that is recognised nationally and internationally, opening doors for you and giving you exemption from professional CIM qualifications.
Award of 11th place overall University of the Year - Whatuni Student Choice Awards 2022

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95% of our graduates in work or study after 15 months after graduation, HESA 2022

The BNU team could not have done more to prepare me for the professional world. From the moment I started, I was told that in order to be successful, I needed more than just a degree. I worked with the uni to source an internship which gave me experience so valuable, that even today as a senior member of EY’s global comms team, the learnings from it come in useful.
Suraj Mashru
Suraj Mashru
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Open Days

We understand that when it comes to deciding where you’d like to study, there are a lot of things to consider. Come along to our Open Day and discover why BNU could be the place for you. You can find out more about your course, meet the course team, and get all your questions answered.

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Application Guide

For everything you need to know about applying, check out our Application Guide. You can find useful information for each stage of your application journey – from before you even apply to what to do if you receive an offer, and everything in between.   

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Students' Union

At BNU, we believe in putting our students first. That’s why we’re the only university in the UK to offer free access to such a diverse and exciting range of activities through our SU – all to enrich your university experience.

Why study this subject?

Studying marketing and media communications at university offers the opportunity to learn the fundamentals of the business world and how it relates to wider economic, social and cultural links. You will learn from industry experienced lecturers and benefit from their guidance as you develop the ability to critically understand key aspects of the subject.

Innovation and creativity are at the heart of what we do, and this degree provides the chance to gain a comprehensive understanding of the role of the marketer and the skills required to research, design, develop and deploy marketing plans at local and global level.

From getting into the mind of the consumer and developing the perfect campaign to capturing public attention and knowing how to measure your success, being able to study and understand the mind of those you are selling to is critical to the success of a business. Our BA (Hons) in Marketing and Media Communications will help give you a comprehensive understanding of the role of marketing in this changing landscape, aligned with a portfolio of practical skills required to make your mark in the business world.

We are a student focused and employer led university which means that you are at the forefront of all that we do. We provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further post-graduate study. Recent graduates have gone to work for Premier League football clubs, Formula 1 racing teams, Disney and Vodafone.

Why study at Buckinghamshire New University?

At BNU we want you to get the most out of your time with us and being workplace ready is something we are proud to offer you. Our Marketing and Media Communications degree is accredited by professional body, the Chartered Institute of Marketing (CIM). This gives you the chance to gain workplace experience, learn about new developments in the industry and apply for membership with an accrediting body.

We pride ourselves on ensuring we offer courses that always match the best industry practices with established and newly emerging thinking in this dynamic sector. This course does just that by developing ongoing relationships with leading organisations, media owners, agencies and research and digital data companies.

Learning from industry experienced academics is the best way to gain an all-round understanding of the subject. Being able to see and hear from those that have worked in the sector is invaluable in helping to you create a working ethos and develop highly relevant skills and knowledge. Being so close to London, the UK’s hub for media and marketing agency world, means we regularly welcome guest speakers and work with businesses on real life projects, helping you to gain the confidence and reassurance that you can apply your skills beyond university.

You are at the centre of what we do, we created this course to help you become young executives who are ready to go out and make an impact on the industry. Our teaching staff see their roles as being coaches and mentors, as well as lecturers.

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What will I study?

We want to give you the best of both worlds, a solid theoretical understanding and hands-on experience. Our Marketing and Media Communications degree has been designed to give you ample opportunity to put your education into practise. Companies join us from industry to set live briefs for you to complete, allowing you to directly apply what you have been learning whilst developing your skills through working with a real-life business. Companies we have previously worked with include, Coca Cola, Jack Daniels, Macmillan Cancer Relief and Selfridges.

Digital transformation combined with increasing complexity in data and technology have impacted on the marketing function and understanding the customer is becoming essential to ensure a competitive advantage for any customer focused company and indeed for success if running your own business.

During your foundation year you will have the opportunity to learn the fundamentals needed to progress to undergraduate study. You will study topic areas like, creativity, self-development, responsibility, business studies and inquiry-based learning to provide you with a solid basis for your study of marketing and media communications.

In your first year you will study a broad range of topics including, creative theory and practice, consumer psychology, marketing principles and data insight for business decisions to solidify your understanding of the foundations of business and marketing.

During your second year, you will further your understanding and develop your skills through topics, including, creative content production, strategic marketing, marketing and communications management and customer experience. During this year you will be expected to begin to expand and refine your independent research and study skills in preparation for your final year.

In your final year, the emphasis will be on transitioning you from student to graduate. You will study a number of topics, ranging from international marketing management to consumer brand relationship. You will also undertake either a dissertation on a topic of your choice or a consultancy project, which involves independent research focusing on strategic business issues.

How will I be taught and assessed?

This course is offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree.

At Buckinghamshire New University we like to foster an interactive and student-focused teaching style where we blend lectures, workshops, tutorial sessions, independent study and guest speakers to enhance the learning experience.

To work competitively in the graduate world, you will need to a diverse range of skills and abilities, from being able to work independently to being confident with working collaboratively in a group. The structure of the course allows for you to work with other students to deliver small group projects, giving you the chance to improve your leadership, communication and relationship building skills.

Teaching and assessments have been designed to reflect how your work will be assessed in the workplace. Assessment tasks focus on developing crucial research, insight and communication skills, they include:

  • individual reports
  • presentations
  • examinations
  • live briefs
  • project work

Placements Plus

BNU is a Placements Plus university.  So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.

We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value.  In recognition of the value we place on these skills we have incorporated this experience into your study time.

Placements Plus is all about helping you get some valuable experience under your belt while you’re a student, to increase your choices later, and help you get the graduate-level job you want.

Useful Information

BA (Hons) Marketing and Media Communications Programme Specification

What are the course entry requirements?

A typical offer will require a UCAS tariff score of: 32 - 56

Applicants who do not meet the minimum requirements for the 3-year undergraduate programme, or those who do not feel fully prepared for a Level 4 course, will be considered for the 4-year programme including a Foundation Year. If you wish to enquire further, please send your query along with any academic evidence or references to admissions@bucks.ac.uk

Find out more about our General Entry Requirements.



This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.

Year 1 Modules

Preparing for Success: Knowledge & Creativity

Preparing for Success: Self Development & Responsibility

Inquiry Based Learning

Introduction to Business Studies

Year 2 Modules

Global Business Environment

Consumer Psychology

Principles of Creative Theory and Practice

Principles of Marketing

Marketing Communications

Career Viewpoint

Organisational Behaviour

Data Insights for Business Decisions

Year 3 Modules

Strategic Marketing

Marketing and Communications Management

The Media Business

Modern Marketing Metrics

Marketing Communications Planning

Creative Content Development & Production

Digital Business and New Technologies

Customer Experience

Year 4 Modules

Research Methods

Digital and E-Commerce Strategy

The Consumer-Brand Relationship

Corporate Communications and Content Management

Integrated Marketing Communications Strategy and Planning

Dissertation (optional)

Consultancy Project (optional)

Strategic Agility (optional)

International Marketing Management (optional)

What are the tuition fees


Home, Academic Year 2022 - 2023

£9,250 per year


Overseas/International, Academic Year 2022 - 2023

£14,250 per year

The University is unable to accept any new applications from students who require sponsorship for a student visa to start in September 2022. This is due to the overwhelming popularity of our courses and visa processing timeframes.  Applications are still being taken from students who are already in the UK and hold the right to study.

From September 2022, those students living in the UK or Republic of Ireland, and EU nationals with settled status in the UK, will be considered Home students.

Most courses will involve some additional costs that are not covered by your fees.

You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

Questions about fees?

Contact our Enquiries Team:

0330 123 2023


What are my career prospects?

We are committed to working with you to ensure that you graduate with a competitive degree and industry experience, ready to hit the ground running post-university. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good workplace leaders. We also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.

Careers in marketing and media communications are highly versatile making it the perfect degree if you want to work across numerous sectors anywhere in the world. A growing number of our graduates work, in Australia, America and Canada, China and Hong Kong, as well as in Europe, in countries such as Spain, Poland, Italy and France.

We have had graduates working in marketing and data analysis at sporting organisations, PR and corporate relations for top management consultancies and major media owners.

Others now work in the agency sector at big groups such as WPP, Omnicom, Dentsu, Publicis and Interpublic. Here they fulfil a variety of roles from digital buyers to strategic communications planners.

Management is also a possible route post-graduation, with graduates now working as global account directors.

Did you know?

We are one of the top 10 UK universities mostly likely to produce graduates who go on to own or manage a business (Capital on Tap, 2021), find out more about this excellent news.

Course leader

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Sarah Hill
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John Hathaway
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