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BA (Hons) Marketing with Foundation Year

TARIFF: 32 - 56
  • Study Mode: Full time
  • Location: High Wycombe
  • Duration: Four Years
  • Start Date: September 2022

You can also study this course:

Calling all creative, detail orientated and trend setting individuals. Our BA (Hons) Marketing degree provides the perfect blend of practical theory and hands-on experience allowing you to learn the latest communications strategies whilst working with real-life organisations to implement them. We are committed to supporting you to become a success inside and outside of the lecture theatre.
We are proud to be industry accredited by professional body, the Chartered Institute of Marketing (CIM). Graduating with an accredited degree provides you with a competitive advantage that is recognised nationally and internationally, opening doors for you and giving you exemption from professional CIM qualifications.
Award of 11th place overall University of the Year - Whatuni Student Choice Awards 2022

Top 5 for Student Satisfaction - NSS 2022 infographic

95% of our graduates in work or study after 15 months after graduation, HESA 2022

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Open Days

We understand that when it comes to deciding where you’d like to study, there are a lot of things to consider. Come along to our Open Day and discover why BNU could be the place for you. You can find out more about your course, meet the course team, and get all your questions answered.

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Application Guide

For everything you need to know about applying, check out our Application Guide. You can find useful information for each stage of your application journey – from before you even apply to what to do if you receive an offer, and everything in between.   

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Students' Union

At BNU, we believe in putting our students first. That’s why we’re the only university in the UK to offer free access to such a diverse and exciting range of activities through our SU – all to enrich your university experience.

Why study this subject?

Do you like to immerse yourself into the centre of the action, helping to drive forward business goals and growth through sharp market insight and strong creative strategy? BNU’s Marketing degree is the perfect way to gain a comprehensive understanding of the role of the marketer and the skills required to research, design, develop and deploy marketing plans at local and global level.

The only certainty in the rapidly changing and evolving commerce world is the customer. Being able to study and understand the mind of those you are selling to is critical to the success of a business. Our BA (Hons) in Marketing will help give you a comprehensive understanding of the role of marketing in this changing landscape, aligned with a portfolio of practical skills required to make your mark in the business world.

Whatever your area of interest we have you covered, our lecturers work hard to ensure that you can develop your interests and abilities. We cover topics including, the global business environment, developing innovation and creativity, consumer brand relationships and marketing communications.

We are a student focused and employer led university which means that you are at the forefront of all that we do. We provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further post-graduate study. Recent graduates have gone to work for companies like Mediacom, Spark Foundry and Vodafone.

Why study at Buckinghamshire New University?

At BNU we want you to get the most out of your time with us and being workplace ready is something we are proud to offer you. Our Marketing degree is accredited by professional body, the Chartered Institute of Marketing (CIM). This gives you the chance to gain workplace experience, learn about new developments in the industry and apply for membership with an accrediting body.

We are all about the student experience, you are our top priority. We have a high lecturer to student ratio that ensures that you will receive continual and first-hand support throughout your degree. Our industry experienced lecturers bring a wealth of knowledge to the programme and are focused on helping you achieve your best. They are always on hand to help with any questions you may have and are more than happy to recommend further resources to strengthen your knowledge. We see you as an individual and will support you to help you to stretch and excel your abilities and graduate with a versatile and in-demand degree.

Developing the skills you need to become a well-rounded individual is an important part of the journey here at BNU. Our courses are designed to teach you the theoretical knowledge needed to excel in your future job role alongside the ‘soft skills’ needed to work collaboratively, problem solve and creatively approach workplace projects. We want you to graduate safe in the knowledge that you are ready to take on the next stage of post-graduation.

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The Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. BNU New University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

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What will I study?

We believe that learning doesn’t just take place in the lecture theatre, our Marketing degree has been designed to give you ample opportunity to put your education into practise. Companies join us from industry to set live briefs for you to complete, allowing you to directly apply what you have been learning whilst developing your skills through working with a real-life business. Companies we have previously worked with include, Hovis, Sacla’, Buckinghamshire Mind and One Can Trust.

The BA (Hons) Marketing course will cover the impact on business and the consumer of the changing digital landscape and the evolving implications on the relationship between marketing and the wider sphere of the organisation and the external environment. Understanding consumer behaviour, the role of digital marketing communications, the importance of the customer experience and role of branding are key areas covered within the course. During your foundation year you will have the opportunity to learn the fundamentals needed to progress to undergraduate study. You will study topic areas like, creativity, self-development, responsibility, business studies and inquiry-based learning to provide you with a solid basis for your study of marketing.


In your first year you will study a broad range of topics including, marketing principles, consumer psychology, organisational behaviour and data insight for business decisions to solidify your understanding of the foundations of business and marketing.

During your second year, you will further your understanding and develop your skills through topics, including, business consulting, strategic marketing, business economics and customer experience. During this year you will be expected to begin to expand and refine your independent research and study skills in preparation for your final year.

In your final year, the emphasis will be on transitioning you from student to graduate. You will study a number of topics, ranging from international marketing management to consumer brand relationship. You will also undertake either a dissertation on a topic of your choice or a consultancy project, which involves independent research focusing on strategic business issues.

How will I be taught and assessed?

This course is offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree.

The assessment tasks include individual reports, presentations, examinations, enterprise activities and project work in a combination designed to meet the different learning styles of the individual.

At Buckinghamshire New University we like to foster an interactive and student-focused teaching style where we blend lectures, workshops, tutorial sessions, independent study and guest speakers to enhance the learning experience.

Our lecturers work hard to ensure that you learn the latest industry standard practices and knowledge. To support in the delivery of this we also welcome industry experts and professionals to deliver guest lectures, case studies and live briefs to enrich your learning experience and give insight on the latest trends and what companies are looking for.

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    To work competitively in the graduate world, you will need to a diverse range of skills and abilities, from being able to work independently to being confident with working collaboratively in a group. The structure of the course allows for you to work with other students to deliver small group projects, giving you the chance to improve your leadership, communication and relationship building skills.

    Throughout your three years on this course you will carry out the following assessment activities:

    • individual reports
    • presentations
    • examinations
    • enterprise activities
    • Project work
    • Dissertation or Consultancy Project

    Placements Plus

    BNU is a Placements Plus university.  So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.

    We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value.  In recognition of the value we place on these skills we have incorporated this experience into your study time.

    Placements Plus is all about helping you get some valuable experience under your belt while you’re a student, to increase your choices later, and help you get the graduate-level job you want.

    Useful Documents

    BA (Hons) Marketing Programme Specification

    What are the course entry requirements?

    A typical offer will require a UCAS tariff score of: 32 - 56

    Applicants who do not meet the minimum requirements for the 3-year undergraduate programme, or those who do not feel fully prepared for a Level 4 course, will be considered for the 4-year programme including a Foundation Year. If you wish to enquire further, please send your query along with any academic evidence or references to admissions@bucks.ac.uk

    Find out more about our General Entry Requirements.


    This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.

    Year 1 Modules

    Preparing for Success: Knowledge and Creativity

    Preparing for Success: Self Development and Responsibility

    Inquiry Based Learning

    Introduction to Business Studies

    Year 2 Modules

    Global Business environment

    Graduate Challenge

    Consumer Psychology

    Principles of Marketing

    Marketing Communications

    Organisational Behaviour

    Career Viewpoint

    Data Insight for Business Decisions

    Year 3 Modules

    Business Consulting

    Strategic Marketing

    Contemporary Business Economics

    Enterprise and Entrepreneurship

    Consulting in practice

    Operations and Service Management

    Digital Business and New Technologies

    Customer Experience

    Year 4 Modules

    Research Methods

    Strategic Agility

    International Marketing Management

    Consumer Brand Relationship

    Managing & Developing Innovation and Creativity

    Change Management and organisation Development (optional)

    IMC Strategy and Planning (optional)

    Dissertation (optional)

    Consultancy Project (optional)

    What are the tuition fees


    Home, Academic Year 2022 - 2023

    £9,250 per year


    Overseas/International, Academic Year 2022 - 2023

    £14,250 per year

    The University is unable to accept any new applications from students who require sponsorship for a student visa to start in September 2022. This is due to the overwhelming popularity of our courses and visa processing timeframes.  Applications are still being taken from students who are already in the UK and hold the right to study.

    From September 2022, those students living in the UK or Republic of Ireland, and EU nationals with settled status in the UK, will be considered Home students.

    Most courses will involve some additional costs that are not covered by your fees.

    You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

    Questions about fees?

    Contact our Enquiries Team:

    0330 123 2023


    What are my career prospects?

    We are committed to working with you to ensure that you graduate with a competitive degree and industry experience, ready to hit the ground running post-university. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good workplace leaders. We also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.

    From day one you will develop your career prospects with the opportunity to learn about developing a LinkedIn profile and CV to help secure internships whilst studying at the University. You will actively work with businesses as a consultant with the support of tutors to allow you to gain industry experience and contacts whilst developing your abilities.

    BNU graduates have gone on to work at a variety of companies, such as Amazon, Johnson and Johnson, Adidas and McLaren Automotive.

    Careers in marketing are highly sought after across the globe. Having the foundation of having studied a degree in the subject the world becomes your oyster. The topics you will study on this programme and the transferrable skills you will have developed will make international careers easily accessible.

    Did you know?

    We are one of the top 10 UK universities mostly likely to produce graduates who go on to own or manage a business (Capital on Tap, 2021), find out more about this excellent news.

    Course leader

    A head and shoulders shot of Sarah Hill stood in front of a tree wearing a blue and white floral shirt
    Sarah Hill
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    John Hathaway
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    Pia Carnegie
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    Suzanne Doria
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    A head and shoulders shot of a smiling Samuel Asante wearing a black suit, red tie and white shirt sat on a desk chair looking into the camera
    Samuel Asante-Nnuro
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    Dr Anh Nghiem
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