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BA (Hons) Sport Marketing with Foundation Year

TARIFF: 32 - 56
  • Study Mode: Full time
  • Location: High Wycombe
  • Duration: Four Years
  • Start Date: September 2022

You can also study this course:

Delve into the exciting and dynamic world of sports marketing with our hands-on degree. You will have the opportunity to explore this ever-growing and evolving sector and gain the core marketing skills needed to make your mark.
From broadcasting, commerce and brand relationships you will develop a solid foundation of marketing principles and combine this with an in-depth look at the sports industry with topics including operations, management and sponsorship.
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95% of our graduates in work or study after 15 months after graduation, HESA 2022

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Open Days

We understand that when it comes to deciding where you’d like to study, there are a lot of things to consider. Come along to our Open Day and discover why BNU could be the place for you. You can find out more about your course, meet the course team, and get all your questions answered.

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Application Guide

For everything you need to know about applying, check out our Application Guide. You can find useful information for each stage of your application journey – from before you even apply to what to do if you receive an offer, and everything in between.   

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Students' Union

At BNU, we believe in putting our students first. That’s why we’re the only university in the UK to offer free access to such a diverse and exciting range of activities through our SU – all to enrich your university experience. 

Why study this subject?

Global sporting events like the Olympics, FIFA World Cup and Formula One Grand Prix series show what an important role marketing, management and media play in promoting and delivering events to worldwide audiences.

In the ever-growing sports sector, there is an increased demand for qualified and knowledgeable graduates, who can demonstrate both knowledge and experience of working within the sports industry. We are proud that our course is industry accredited by professional body, the Chartered Institute of Marketing (CIM) and the Institute of Digital Marketing (IDM). Graduating with an accredited degree provides you with a qualification that is recognised nationally and internationally, opening doors for you and giving you a competitive advantage.

Sport Marketing is an exciting course to study, one day you may be learning about the business of commercial sport and the next how law, economics, society and culture influence the theory and practice of sport marketing.

Why study at Buckinghamshire New University?

We believe it is important to give you the opportunity to put your skills to the test and gain real-world experience by working with companies on marketing and agency briefs. Using your marketing knowledge, research skills and creative flair we give you to chance to show how you can make your mark in the professional world. This focus on real-world experience will give you the competitive edge when heading into employment.

One of the most important things about our Sports courses is that we are the only university in the UK to focus on disability sport, an area of increasing importance in the industry.

Our academic team not only bring their years of knowledge and industry experience to the course, they also can offer you access to the incredible professional network they have cultivated over the years. You’ll interact with lots of different people within the sports industry throughout your time with us, including athletes and professional governing bodies.

Being based in High Wycombe means that you are right on the doorstep of London and have the benefit of being able to access some amazing opportunities for industry placements and work experience with highly regarded sports and marketing organisations. In addition to this we welcome guest speakers from the industry, including alumni, so you can get a real feel for the doors that will be open to you when you graduate, meaning you’ll interact with lots of different people within the sports and business industries.

We are also close to the CIM (Chartered Institute of Marketing) headquarters which means that you will be able to hear straight from the professional experts, we often welcome them to give really valuable careers advice – you can’t get much better than that.

What facilities can I use?

We have a state-of-the-art gym and our human performance laboratory is home to an indoor, three-lane running track that has 3D motion-capture technology.

This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation.

The lab is also equipped for assessing a range of physiological, biomechanical and psychological parameters meaning you’ll always have lots of choice when it comes to designing a research experiment.

What will I study?

You will jump into the world of marketing from your first day with us. Our degree has been designed to help you develop your skills and knowledge so you can become confident in making crucial marketing decisions, alongside developing key skills, such as empathy, problem solving and creativity, to ensure you are well placed to enter the employment market.

During your foundation year you will have the opportunity to learn the fundamentals of business and study topic areas like, creativity, self-development, responsibility, business studies and inquiry-based learning to provide you with a solid basis for your study of sport marketing.

In Year One, you’ll be learning the fundamentals of business and marketing to provide you with a solid foundation for your study of sport marketing. Topics ranging from marketing communication to people management will develop your marketing mind and areas examining sport and society and sport business will ensure you begin to understand how sport and business work together.

In Year Two, you will develop your strategic understanding of marketing and enterprise and begin to work with real clients to put your knowledge into action. You will develop a deeper familiarity with concepts, such as sports business, entrepreneurship, broadcasting, operations management and sports research.

In your final year, you will delve into learning about subjects including regulation, management and finance, brand relationships and innovation. You will also work closely with your personal tutor on a research dissertation project, meaning you can dive more deeply into an area that you’re really passionate about.

The Business School is proud of its links with international and national companies and frequently welcomes businesses in to lead live briefs and watch student presentations. Students are also often asked to develop solutions for businesses, allowing them to gain real-world, hands-on consulting experience while businesses benefit from having bespoke research and advice tailored to their needs.

How will I be taught and assessed?

This course is offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree.

Our Sport Marketing course offers you the brilliant opportunity to earn professional qualifications through the Chartered Institute of Marketing (CIM) whilst studying for your degree. We have CIM modules embedded within our modules so once you’ve graduated you can register and become a member of the CIM.

Student experience is at the heart of everything we do, and you are more than a number here at BNU. We pride ourselves on having an open-door policy and access to personal tutorials, ensuring that you will receive an academic experience that best suits your learning style.

You’ll be taught via lectures, interactive seminars, workshops, small group activities and classroom debates. Online resources will be available to you to help support your independent learning and self-study.

Our assessments reflect our employer-led course philosophy, we set a variety of assessments across the three years, including coursework and ‘real-world’ sport business activities like designing, implementing and evaluating marketing solutions. Here, you’ll focus on activities such as applying for funding, appraising financial performance and preparing marketing strategies.

In your final year you’ll conduct a research dissertation meaning you’ll be able to explore an area of your choice in depth with the help of your personal tutor. This is where your learning across your three years at BNU really comes to life with your project being a reflection of where you want to go in your future career.

Placements Plus

BNU is a Placements Plus university. So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.

We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value. In recognition of the value we place on these skills we have incorporated this experience into your study time.

Placements Plus is all about helping you get some valuable experience under your belt while you’re a student, to increase your choices later, and help you get the graduate-level job you want.

Whilst studying with us, you’ll have the opportunity to complete a sandwich year meaning you can gain work experience through placement or internships.

Useful Information

BA (Hons) Sport Marketing Programme Specification

What are the course entry requirements?

A typical offer will require a UCAS tariff score of: 32 - 56

Applicants who do not meet the minimum requirements for the 3-year undergraduate programme, or those who do not feel fully prepared for a Level 4 course, will be considered for the 4-year programme including a Foundation Year. If you wish to enquire further, please send your query along with any academic evidence or references to admissions@bucks.ac.uk

Find out more about our General Entry Requirements.


This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.

Year 1 Modules

Preparing for Success Knowledge and Creativity

Preparing for Success Self-development and Responsibility

Inquiry and Research Skills

Introduction to Business Studies

Year 2 Modules

The Sport Business

Professional and Academic Skills for Sport

Sport and Society

Principles of Marketing

Data Insight for Business Decisions

Introduction to People Management

Financial Decision Making

Marketing Communication

Year 3 Modules

Digital Business and New Technologies

Sport Broadcasting and Media

Sports Operations Management

Research in Sport and Exercise

Sports Sponsorship and Events

Strategic Marketing

Enterprise and Entrepreneurship

Understanding People in Sports Business

Year 4 Modules

Sport Commerce and Regulation

Strategic Sports Management & Finance

Research Dissertation

International Marketing Management

Consumer Brand Relationships

Change Management and Organisational Development

Managing and Developing Innovation

What are the tuition fees


Home, Academic Year 2022 - 2023

£9,250 per year


Overseas/International, Academic Year 2022 - 2023

£14,250 per year

The University is unable to accept any new applications from students who require sponsorship for a student visa to start in September 2022. This is due to the overwhelming popularity of our courses and visa processing timeframes.  Applications are still being taken from students who are already in the UK and hold the right to study.

From September 2022, those students living in the UK or Republic of Ireland, and EU nationals with settled status in the UK, will be considered Home students.

Most courses will involve some additional costs that are not covered by your fees.

You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

Questions about fees?

Contact our Enquiries Team:

0330 123 2023


What are my career prospects?

We see your journey with us as much more than a degree, we are committed to supporting you to carve out the route to your chosen career and life beyond university. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good business leaders. We could also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.

Our course will help prepare you for a range of career possibilities. You’ll be qualified to diversify into careers in digital marketing, product or brand management, market research and business development.

Completing a degree in Sport Marketing gives you a great foundation to develop a career in a number of varied areas, such as:

  • Sport Marketing
  • Sport Media and Communications
  • Sports Events Management
  • Sports Facility Management
  • Sports Entrepreneur
  • Health and Fitness Industry
  • Self-employment in sport business
  • Sport Law.

Graduates can also choose to study for a postgraduate course like our PGCert Business Leadership or IMBA.

Did you know?

We are one of the Top 10 UK universities mostly likely to produce graduates who go on to own or manage a business (Capital on Tap, 2021), find out more about this excellent news.

Course leader

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Andrew Rankin
  • Senior Lecturer
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