Before joining Buckinghamshire New University in 1994, I had a varied career in banking, export marketing and market research and ran my own research-based marketing consultancy, working with leading UK and European companies. I am a member of The Marketing Institute of Ireland.
I studied for my BA at University College Dublin and MBA at Brunel University. I hold the Diploma of The Marketing Institute of Ireland. I have completed professional training in areas such as project management (Prince2 – Practioner Level) and business modelling.
My specialist area of interest and research is marketing to the 50+ age group in the UK and France, e-government, digital marketing and e-business strategy and development
I am passionate about teaching, with a strong focus on supporting academic learning with best industry practice and current case studies to develop our students to be employable and ready to perform in the workplace after graduation.
The most rewarding aspect of my role is to see our students succeed in their chosen courses and careers.
- Senior Lecturer